Privacy Policy

Last updated: June 4, 2024


TOR Media Inc. dba Trails Offroad (“Trails Offroad,” “we,” “us” or “our”) values your privacy. This Privacy Policy (“Policy”) explains how we collect, use, and disclose your Personal Information, including when you visit and use our website, (“Website”), our mobile application (“App”), and services available through the Website and App (“Services”). We refer to our Website and App together as our “Platform.”

Personal Information

“Personal Information” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include information that has been deidentified or aggregated in a way that it cannot be used to identify a specific individual. We use this anonymized data in compliance with applicable law.

What Personal Information Do We Collect?

  • Identifiers: When you set up an account on our Platform, we may ask you to create a username and provide information such as your email address, and zip code.
  • Transaction and Billing Information: If you buy a subscription to our Services, you will need to provide the Personal Information necessary to process the transaction, such as your name, credit card information, and contact information. We use a third party payment processor and do not receive credit card information.
  • Internet Activity: When you visit or use our Platform, we may collect internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with our Platform.
  • Device information: When you visit or use our Platform, we may collect information such as the IP address, general geographic location, operating system, browser type, language preferences, mobile phone number, device identifier, and other similar information associated with a device used to access, use, or interact with the Platform.
  • Geolocation Data: If you visit or use the Platform, we may derive your approximate location from the IP address of your computer or mobile device. We may also collect your precise geolocation with your permission when you use the App. Geolocation data is used for purposes of directing you to nearby trails and offering other relevant content and services.
  • Images: Images including your picture, if you choose to provide it to us.

How We Collect Personal Information

Directly from You

We collect your Personal Information directly from you when you interact with our Platform and use our Services, such as when you create an account or request more information about us.

From You Automatically

We may collect certain information about you automatically when you use our Platform, such as your IP address, mobile carrier, and other device identifiers that are automatically assigned to your computer or device when you access the Internet. Please visit our Cookie Policy for additional information.

From Third Parties

We may receive your Personal Information from third parties including:

  • Service Providers: We may receive Personal Information about you from third parties that we use to provide the Platform and Services, such as the service provider that hosts our Website.
  • Analytics Providers: We may receive Personal Information related to your use of our Platform and Services from third party analytics providers. For more information, go to our Cookie Policy.
  • Third Party Sign-on Services: If you create or log into your account through another service (i.e., Google Single Sign-On), we will receive information from that service such as your basic profile information.
  • Others: We may receive Personal Information about you from other third parties, such as other individuals who refer you to us.

How We Use Personal Information

The primary purposes for which we use Personal Information are:

  • Communications: We may use your Personal Information to send you emails and text messages to provide you with alerts, updates, newsletters, promotions, and other communications. We will also use your Personal Information to respond to you when you contact us.
  • Account Creation: We may use your Personal Information to create and service your online account.
  • Providing Services: We may use your Personal Information to operate and improve our Platform and Services.
  • Other Business Purposes: We may use Personal Information for our business purposes including but not limited to: (1) carrying out our obligations and enforcing our rights arising from any contracts we have entered into, including, without limitation, any contracts between you and us; (2) conducting statistical or demographic analysis; (3) customizing your experience with our Platform and Services; (4) preventing fraud; (5) assessing the success of our marketing and advertising campaigns; and (6) other business purposes permitted under applicable law.
  • Marketing: We may use your Personal Information to advertise and market to you including notifying you of special promotions, opportunities, offers and events via e-mail and text messages.
  • Law Enforcement/Legal Purposes: We may use Personal Information to cooperate with law enforcement or other legal purposes including: (1) complying with legal and regulatory requirements; (2) satisfying contractual obligations; (3) cooperating with law enforcement or other governmental agencies for purposes of investigations, public safety or matters of public importance when we are legally required to do so or believe that disclosure of Personal Information is necessary or appropriate to protect the public interest; and (4) protecting and defending against legal actions or claims.
  • Other: We may use Personal Information for those purposes in which you authorize or instruct us to use it.

Sharing Personal Information with Third Parties

We do not sell Personal Information. We may disclose your Personal Information with the following parties in compliance with applicable laws:

  • Service Providers: We may share Personal Information with service providers. For example, we may share Personal Information with vendors to help us host and manage our Platform; improve the content and functionality of the Platform and our Services; perform data analysis and statistical analysis; troubleshoot problems with the Platform and Services; provide email services; provide data processing; and support or provide the security of the Platform.
  • Payment and Billing Processors: In addition to the service providers above, we share Personal Information with payment processing and billing service providers when you purchase a subscription.
  • Parties to Business Transactions: In the event of an anticipated or actual merger or acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including Personal Information. We reserve the right, in connection with these types of transactions, to transfer, share, assign, or sell your Personal Information and other information we have collected to third parties or to authorize such third parties to use any such information, including for due diligence, as part of any of the transactions described in this paragraph. Any Personal Information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.
  • Government and Law Enforcement: We may share your Personal Information with individuals or private parties where necessary to enforce and comply with the law, to protect our property or legal rights, for the safety of the public or any person, to prevent harm, to protect the security and integrity of the Platform and Services and any equipment used to make the Platform and Services available.
  • Professional Advisors: We may share Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to us.
  • With Your Consent: We may share and disclose information with your consent, such as if you use the "share with a friend" feature in our Platform or when you post a comment in a public portion of the Platform.

Tools We Use

Cookies and Other Tracking Technologies

To learn about how we use cookies and other tracking technologies, please visit our Cookie Policy available at Cookie Policy.

How to Manage Your Personal Information

  • Marketing Emails: You may opt out of receiving emails from us by following the instructions contained in each promotional email we send you, by adjusting your account preferences, or by contacting us at
  • Delete Your Account: If you no longer want to use our Platform and Services, you can delete your account through the Website or App or by contacting us at Please keep in mind that we may continue to retain your information after closing your account, if requested by law enforcement or otherwise required by law.
  • Opt-Out of Tracking Technologies and Advertising: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. To learn how you can manage your cookie settings, please visit our Cookie Policy.
  • Geolocation Choices: You may revoke our ability to collect your precise geolocation information using the settings on your mobile device.

Social Media

We are active on social media, including Facebook and Instagram (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post, re-post, or otherwise share on the Platform and our Social Media pages any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

Links to Other Websites

The Platform and Services may contain links to third party websites. This Policy does not apply to any third-party websites you visit or to any data you provide to those third-party websites. The information that you share with third-party websites will be governed by the specific privacy policies and terms of service of those websites and not by this Policy. We do not endorse any third-party websites.

Children’s Privacy

Our Platform and Services are not intended for children. We do not knowingly collect Personal Information from anyone under 16. If we learn we have collected or received Personal Information from a child under 16, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

Shine the Light

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by contacting us per the “Contact Us” section below.

Changes to This Policy

We may change this Policy from time to time, in our sole discretion. Please check this page regularly for any changes to this Policy.

Contact Us

If you have a question, please contact us at