Cookie Policy

Last updated May 26, 2021

This Cookie Policy explains how Trails Offroad LLC ("Trails Offroad", "we", "us", and "ours"), use cookies and similar technologies to recognize you when you visit our website (the “Website”), use our mobile application (the “App”), and/or use our services (together with the Website and the App, our “Services”). It explains what these technologies are and why we use them, as well as the choices for how to control them.

Cookies and similar technologies and the processing of personal data

We may process personal data about you when we use cookies or similar technologies, for example, your IP address, username, unique identifier, or an email address. Where we do so we will only process your personal data in compliance with our Privacy Policy. You can read about how and why we collect your personal data, who we may share your personal data with and how you can exercise your rights under applicable data protection law here.

What is a cookie?

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies set by Trails Offroad within the Services are called "first party cookies". Cookies on the Services set by parties other than Trails Offroad are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the Services (e.g., navigation functionality and analytics).

Why do we use cookies?

We use first party and/or third party cookies on our Services for various purposes such as:

  • to facilitate the operation and functionality of our Services;
  • to improve your experience while using our Services and make navigating around them quicker and easier;
  • to allow us to make a bespoke user experience for you and for us to understand what is useful or of interest to you; and
  • to analyze how our Services are used and how best we can customize them.

What type of cookies does Trails Offroad use and what are they for?

We may use the following types of cookies on our Services:

  • Essential Cookies - We use essential cookies to make our Services work. These cookies are strictly necessary to enable core functionality such as security, network management, your cookie preferences, and accessibility. Without them you wouldn't be able to use basic services. You may disable these by changing your browser settings, but this may affect how the Services function.
  • Functional Cookies - These cookies are used to enhance the performance and functionality of our Services but are non-essential to their use. However, without these cookies, certain aspects of our Services will be unavailable such as authentication of login information.
  • Marketing Cookies - These account-based marketing cookies enable us to identify future prospects and personalize sales and marketing interactions with them.
  • Analytics and Customization Cookies - These cookies collect information that is used to help us understand how our Services are being used or how effective our marketing campaigns are, or to help us customize our Services for you.
  • Advertising Cookies - These cookies collect information over time about your online activity on the Services and other online services to make online advertisements more relevant to you. This is known as interest-based advertising. They also perform functions like preventing the same ad from continuously reappearing and ensuring that ads are properly displayed for advertisers.

We use one first party cookie on our Services that we set for user authentication. We use the following third party cookies on our Services:

  • Google Analytics . Google Analytics tracks unique visitors to the Site and Service, and provides analytics reports showing website usage and referral sources. It also helps determine whether visitors have arrived at the Site via Google marketing campaigns.
  • First Promoter . First Promoter tracks usage for purposes of our affiliate program and referrals.

Here is a list of the type of cookies we use on our Services and the purpose for those cookies:

Third-Party Cookies

Some cookies that have been set on our Services are not set on a first party basis by Trails Offroad. These third party service providers may set their own cookies on your web browser. Third party service providers control the cookies identified above as third-party cookies. We do not control the use of these third party cookies as cookies can only be accessed by the third party that originally set them.

What We Do With IP Addresses

When you use our Services, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track how many users are currently using our Services to adjust server performance as needed, to track regions where visitors to our Servers are located, and to detect possible fraud.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

How to Reach Us

If you have a question about this Cookie Policy, or you would like to contact us about any of your rights mentioned herein, please contact us at You may reach us by mail at Trails Offroad LLC, 1801 North Broadway, 5th Floor, Denver, Colorado 80202, USA.